Pandora Spring Campaign
The opportunity:
With our new "Sound On" tagline freshly launched, we aimed to keep the momentum going with a seasonal campaign that captured the energizing spirit of Spring, encouraging listeners to discover their new favorite songs and albums on Pandora.
The solution:
I led the design of this major Spring campaign, working with other members of our in-house creative team to produce hundreds of deliverables across out-of-home, digital, and social channels. By partnering with artists that had Spring releases, this campaign led to increased brand relevance and favorability.
Role: Sr. Lead Designer
Pulling colors and texture from each artist’s album art or music video, we created striking compositions with custom, handwritten type and a mixed-media aesthetic.
This campaign helped establish handwritten typography as a defining feature of our brand identity. It emphasized personalization, highlighting the handpicked curation behind our service, as opposed to a soul-less algorithm.
