Pandora Rebrand
The opportunity:
In 2016, Pandora faced a critical turning point. With new features and service tiers set to launch, the brand needed a complete refresh to align with our evolving identity and better reflect the music at the heart of our business.
The solution:
As part of a small in-house team, I helped develop a bold new brand system anchored by a redesigned logo and wordmark. We embraced a completely dynamic visual language that allowed our new P to capture what music looks like, no matter how niche the subgenre. In addition to being integral to the the logo exploration, my role also involved designing team and office-specific swag, as well as creating a new visual style for our icon library.
Role: Visual Designer
Awards: How In-House Outstanding Achievement Award, SF Design 100 Gold Winner
As an in-house team, we were very familiar with the limitations of our old brand identity. We aimed to create something that felt welcoming and approachable, while also authentically showcasing our musical expertise.
Inspired in part by the ever-changing personality of the original MTV branding, we explored hundreds of logo ideas before arriving at our bold new "P" and a custom sans-serif wordmark.
