Pandora Cultural Moments
The solution:
To keep our listeners engaged with fresh content and to be part of the greater cultural conversation, our in-house creative team produced campaigns aimed at increasing listening hours. Collaborating with creative directors, copywriters, motion graphics designers, and audio producers, I designed visual identities for each cultural moment that lived in the app and across social channels, CRM, and partner marketing.
The opportunity:
With each passing holiday or moment in time, Pandora had a relevant station, playlist, or podcast for listeners to connect with.
Role: Sr. Lead Designer
Valentine’s Day
Inspired by hand-made valentine cards, I created collages representing four content destinations and three personas that captured the polarizing nature of the holiday.
Women’s History Month
With a slew of women-dominated Pandora stations to drive listeners to, our creative team took inspiration from the powerful, outspoken communities of women across generations and genres. I created a look and feel based on repetition and pattern that brought to life the tagline “women supporting women supporting women.”
Halloween
Driving listeners to Halloween Party Radio on Pandora, I illustrated three tarot card designs that represented three types of Halloween party-goers: The Neglector, The Medium, and The Spirited.
